Company News
Welcome
For eight years Smart Marketing has been the go-to company for Reverse Mortgage Direct Mail Marketing. Since its inception, partnerships have been formed to supply high quality and innovative products to our customers at competitive prices, while simplifying the direct mail process for our customers.
We have extensive data contracts in place to supply up to date, high quality information and use the latest technologies to keep our costs as low as possible. Our goal is simple, high volume so we can pass our saving onto our customers, while at the same time proving excellent service. We are attentive to market forces, by using the cumulative experience of all our customers across the nation to benefit each other by spotting trends in the industry. We strive to be seen as your Reverse Mortgage Marketing Partner not just as a lead service provider, as our clients success is our success at the end of the day.
Response
Our program is designed to produce direct response to your Reverse Mortgage business, driving you hot leads, brand recognition, and a full pipeline.
Our mail piece in full color and 14 inches long immediately engages your reader by giving them information that is useful and unique. Each recipient's receives a letter specific to their age and home value giving them a prospective on what a HECM loan would be worth to them.
Our data is regularly updated and owned by Smart Marketing. We do our best to ensure the highest possible response rates and NEVER mail the same data withing a 90 day time frame.
Tracking
Our partnership with TeleCapture, turns in bound phone calls from your marketing efforts into powerful marketing knowledge, providing a competitive advantage to your company. Smart Marketing teamed up with Tele Capture, an independent organization to provide our customers with unbiased results, giving credibility to our marketing efforts. The marketing response information is timely, accurate and in-depth, ensuring that you will not suffer from poor strategic decision making, due to inaccurate or incomplete data.
We empower your marketing efforts to ensure consistent, accurate decision making. The TeleCapture solution will provide you with powerful marketing intelligence that will analyze all of your results in an easy-to-use reporting system with critical intelligence to better understand what’s working and what’s not! www.telecapture.com
Follow-up
Too often people forget the “101” of sales. If you want to capitalize on your investment in direct mail, part of that is making sure you follow up with prospective clients. Studies show that a potential customer needs to see an offer multiple times before making the decision to buy. Here at Smart Marketing we can use your direct mail, to fuel an email marketing data base management system. This will allow you to stay in front of your potential customers on a regular basis while automating 80% of the process.
We understand that the most money businesses will lose is the money they never make so we will work with you to capture as much return on your investment as possible. Our Clients who take the extra step in doing this have a tremendously higher success rate then those who just wait for the phone to ring.
Sample
You are one click away from discovering one of the most successful and proven Reverse Mortgage Letters. On the next page you will see all the secret ingredients that have been going into our mail program for almost a decade. In short; we've learned how to get the most out of a direct mail program, and we want to show you. "Don't worry, Smart Marketing is a member of NRMLA and adheres to their ethics and advertising policies so you are safe when mailing with us. We can't wait to show you what's on the next page, so go ahead and enter your name and email address and we'll send you right along…
Custom
Already doing a direct mail program? Let us see if we can reduce your cost or simplify the process and save you time, utilizing our purchasing power and our systems that we have established. We should be able to either save you money or time, better yet – both.
Let us know your direct mail needs: We can design a custom marketing campaign just for your company.
Our goal is to make the direct mail process more convenient and more profitable. Remember direct mail is not an expense; it is an investment in your company’s future. We have worked with different industries to come up with effective custom programs that have enabled growth rates that were consistent with company’s goals and would love the opportunity see if we could help your organization.
Copyright © 2009. Octy, inc. 