It's no secret but most of us don't keep up. What most don't know is that you can leverage your efforts using tools, trends, and technology, to close more reverse mortgages.

How-to Get the Most Out of Your Direct Response Marketing.

Direct mail is simply a form of direct response marketing, it speaks directly to a need, and has a clear call to action which is great – if it reaches the person who is ready to buy right now… But what if you have someone who is not ready to buy yet? Someone who is curious but isn't up for the commitment of a phone call which is the usual call-to action? How do you capture that person?

The same way that you know a fish is interested.

It takes the bait right? Well it's same thing with Reverse Mortgages. You need a little bait to confirm they are interested, and you put the bait on a "capture page" or "landing page." Capture pages are built with one thing in mind; to capture the information of the visitor, and sell them to the next step in a clear, concise manner.

You might be saying this is crazy; you’re turning away potential customers! Here's what I think about that; If they're not going to give you a name and email address, then they are not going to give you any business either. You can disagree with me but that's my honest opinion.

If you think that sending them to your full website is doing you any good, then I hate to break it to you but it's not.

If you're not sending them to a capture page first, then you are missing out on your back end conversions big time. You see, even if your product or service is exactly what they are looking for, but for whatever reason the timing just isn't right and that visitor navigates away from your website; the chances of them finding, and buying from you are slim. Now let's look at the same scenario with a capture page.

Your prospect lands on the capture page and sees your offer. You must have an offer! You must give them something in return for their name and email address like a special report outlining the pitfalls of a Reverse Mortgage in this case. The person obviously doesn't want to make a mistake in the buying process so your report is something of value to them, and they will gladly exchange their information for it.

Let us read between the lines here, this is what you have effectively done. You have qualified your visitor into a sales lead; in fact, they have actually qualified themselves by showing enough interest to give you their contact information. Once they enter their information you deliver the promised goods via automated email or on the next web page and the first deal has been made. This is how you accomplish the first step, building your list.

The second is to build a relationship with your list. This is also referred to as "lead nurturing." The goal of lead nurturing is to maintain a relevant and consistent dialog with viable leads -regardless of their timing to buy – until they are sales ready. A key aspect of lead nurturing is the ability to provide valuable education and information to the prospect up front. The best part is that it does not have to be done on the phone, and it can be automated with a good email auto-responder service.

Auto-responders have to be one of my favorite tools I use to leverage the Internet, in fact it's probably why you are on this page right now; yet it amazes us how so few business people actually utilize it in their business. An auto-responder is not something you set up in your Yahoo or Gmail; it's a professional service which allows you to build an opt-in list. You can build as many different lists as you would like and it allows you to send personally detailed, predetermined messages, at predetermined times, to people who voluntarily "opt-into" your list.

Once you've established a relationship with them and positioned yourself as an authority in your field, you can go to the third and final step. Market and sell to your list.

Countless sales studies show that a prospect needs to see an offer several times before a buying decision is made, and through your well written email auto-responder campaign, you can stay in front of your audience for the long term. This ensures that when the time does come to make a purchase, your reader already knows, likes, and trusts you… So the chances of them buying from you have been greatly increased.

These are all things most Reverse Mortgage Originator’s know, but it is the ones doing it that are making the $$. Follow up marketing to people who are interested but were not sales ready is one of the largest keys factors to increasing your overall business and the profitability of your marketing.

          Below is an illustration of what Smart Marketing can do for you.

          Our Direct Response Mailers can have three components to them.

          1) The main letter where the call-to action is calling a toll free number.

          2) A custom insert driving your readers to your online landing page.

          3) A business reply card prompting them to mail in their information for something in return.

We can handle all of this for you. If you don't already have a capture page we can help you create one. if you don't have an email auto-responder, we can help you set that up too. Don't have an online newsletter? Yep we can help you with that too. Give us a call today to discuss a custom mail and follow up program that fits your Reverse Mortgage Business.

877 761-8149