Welcome to the Insiders Page..
You are about to discover exactly why our program has been so
successful for Reverse Mortgage Originators for almost a decade…
Dear Originator,
If you're sick and tired of wondering where the next loan is coming from then we can help;
Imagine your business having a constant inbound leads flow, day in-day out. Leads that respond to YOU, lead that know you and want to work with you….
Why? Because we have branded you and your company as an authority in your field, someone they can trust, and most importantly, a real person.
It's a fact; people like doing business with people, those they know like and trust, not BIG institutions. You see, that's exactly what you can leverage, yourself, and here's how we are going to do it…
First, we (your silent partners) are going to create your custom mail piece using the proven template below. This template has been tested and tweaked over the last 8 years, it delivers a message that is informative and personal. We want your recipient to hold onto it, maybe even use the piece to shop and compare…
By adding your company logo and personal photo the letter will appear as though it is coming directly from you."The Expert."
In your prospect's eyes, Smart Marketing does not exist…
"You can also rest assured, Smart Marketing is a member of NRMLA and adheres to their ethics and advertising policies."
This creative alone will save you from thousands of dollars
in market testing and design work.
Please let us remove this money sucking time consuming activity for you…
Using the mail piece we can prompt the recipient to respond in several different ways.
- 1) Drive business directly to your phones. We offer you a toll free number which can be forwarded to a phone of your choice. By using our number you will be able to track who called, when they called, how long they were on the phone. Get people’s numbers that didn’t leave a message – Basically MAXIMIZE….
- 2) Send you an email, or use the tear sheet on the bottom backside of the letter. We'll admit this is nothing new, so here's where it gets interesting…
- 3) Via the web, unfortunately this is where most originators lack a strategy: Let's face it; the direct phone response rates of 2005 are hard to come by these day… However, with technology a little ingenuity you can capture a higher ROI and even automate some of the follow up process too.
Whether or not, you have your capture pages already set up, we can put together a custom insert with the call-to action being to visit your website. Once they get there you can capture their name and email address, and begin to send them down your online sales funnel. If you don't already have one in place, we would be happy to consult with you on an automated email strategy and effective list building platform. Automating will save you time, and money, along with reducing the variable of human error.
- 4) Text: Yeah, no kidding… Are we there yet? Well we really can't say but it is definitely coming. When partnering with us we can consult with you incorporating a low cost mobile marketing strategy. Just like you would follow up on the phone, or write an email to your opt in email list, you can also communicate with your prospects through short text messages. Mobile marketing has a 94% read rate and we would like to consult with you to see if it is something that can fit into your list building strategy.
Direct Mail is the catalyst in a successful marketing campaign. It is highly targeted and prompts a direct response. Once in place it is a hands off constant generator of inbound targeted leads.
At Smart Marketing we want to help you optimize every little bit of it!
Spend your time talking to prospects that need a reverse mortgage and your resources on a program that works.
Our goal is to help you originate more Reverse Mortgages and our plan is to be seen as your silent marketing partner.
Check Out Our Sample!!
The blank space on the top and bottom is where we customize it to your company or originators information. The empty boxes you see is where we put the calculations, above it, there is a paragraph with your prospect's age, and home value. We calculate what the recipient can expect to receive (in three different payouts) given there age and projected home value. Of course, after we customize the letter with your information, you will have the opportunity to approve, or revise the final copy.
Front
Back
Act Now and Secure Your Territory..
Something very unique to our program is Protection –
We do not sell to more than one customer in a specific territory, your leads are exclusive to your company for 90 days.
With our program, it is our policy to only take on one customer, in any given territory.. For example if Nassau Co. NY had 30K total records that met our data criteria. We could only take on 1 customer who mailed 10K per month. This way we can insure the same prospect does not receive more than 1 mailing from us per 90 days. (Please call for record counts and availability)
Let us know how Smart Marketing can best assist you in putting together a winning campaign for your Reverse Mortgage Company. We sincerely look forward to speaking with you in more detail at your earliest convenience.
