Surveys Taken By Reverse Mortgage Originators About Direct Mail

What Your Colleagues Are Saying…

Will Reverse Mortgage Originations Increase or Decrease in 2010?

Reverse Mortgage Direct Mail<br />
Marketing

A majority of your peers seem to think so, and here at Smart Marketing we also feel the industry is growing. As Reverse Mortgages make their way into the mainstream and the need of the American people continues to grow along with the Senior population, we believe the industry is poised for steady sustained growth.

Reverse Mortgage Direct Mail Marketing

So What's Holding Everyone Back?

It doesn't take some fancy survey to uncover that the #1 struggle amongst Reverse Mortgage Originators is Lead Generation. Without leads you have no business and the only way to get fresh leads is to either network or advertise.

SM_SV9

How Much is Your Competition Spending on Lead Generation?

This is on a monthly basis and at first it can seem like a lot of money, but in essence you are trading change for dollars. The key is to find a partner who can do this for you, so you can focus on the task at hand… Making Money and Helping Seniors.

Where is That Dollar Best Spent?

Most Originators feel that dollar for dollar you the get the most out of direct mail marketing. An overwhelming amount of Originators choose Direct Mail, 2 to 1 over all other marketing methods! Why? Because Seniors read their mail and it is still the best method for reaching your targeted audience. Your direct mail campaign can also be used to fuel your Internet marketing, email marketing, networking, and seminar marketing.

Reverse Mortgage Direct Mail Marketing

What Advertising Yields the Best Result?

Direct Mail is essentially the only way to reach your entire target market. Radio spots are expensive and cast too wide of a net just as TV commercials. Seminars require a lot of time, effort, and planning. And the Internet – if not fully understood can be a serious money pit. Once your direct mail campaign is in place, and you are mailing consistently, you'll have consistent inbound leads, it's really that simple.

What Would You Spend $10,000 On?

Well maybe we should be a little more specific This is $10,000 on a marketing campaign? Again, as you can see, most of your peers would do some sort of direct mail. Why? Because it works and it's hands off. Here at Smart Marketing we have a high customer retention rate because once a mail program is set it is pretty much on auto-pilot.

Direct Mail Reverse Mortgage Survey

Bonus Survey!

This is a fundamental of sales that is often overlooked. Just as your colleagues need to see an offer multiple times before the decision to purchase is made, so do Seniors. Countless studies show that consistent follow up is the best way to get the most out of your marketing. At Smart Marketing we can help you incorporate an effective and low cost internet/email solution customized to you and your company.

Reverse Mortgage Direct Mail Marketing

Learn More About Our Direct Mail Program For Reverse Mortgages Now

Sam Collins Reverse Mortgage Specialist

All survey data was provided by Sam Collins at Remalo.

Sam Collins is a reverse mortgage industry leader, mortgage banker, marketing pioneer, and advocate of the reverse mortgage industry.

REMALO is a national sales, marketing, coaching, training, and full membership resource center created exclusively for Reverse Mortgage Loan Officers, Branch Managers, Brokers, Correspondents and other key professionals who are devoted to improving the lives of seniors.

See more of Sam's Reverse Mortgage survey's here

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